Premier Property Management
In early 2024, Inter Property Phuket welcomed Steve as the Marketing & Business Development Manager. He came with over 20 years of experience in design, marketing, and SEO, bringing a wealth of expertise to creatively drive the brand toward new heights. His arrival signalled a shift in the company’s branding strategy, after discussions with both Karl and Ava there was a focus on transforming Inter Properties image from dull and uninspiring to dynamic and memorable. Between Karl, Ava and with Steve’s unique vision and industry knowledge the rebranding journey began.
By the end of January, the company had brainstormed a completely new concept and brand identity. The team collaborated to replace the old Inter Property Phuket image with one that was bold and unique, featuring eye-catching colours and a distinctive logo. The transformation was not just cosmetic; it represented a broader change in how the company positioned itself in the market.
The new branding rolled out across Phuket, with Karl charging forward! Large billboards sprang up across the island, showcasing the vibrant new look. The opening of a new hyper-modern office in the heart of Patong further signalled the company’s commitment to its updated brand. The trio’s efforts quickly established Inter Property Phuket as the most recognisable and iconic brand in the property management sector in Phuket.
Inter Property Phuket’s driving force built the company’s success on a few key factors that helped establish it as the leading property management company in Phuket.
At the heart of these factors is customer service, a cornerstone of their business strategy. The team was dedicated to exceeding client expectations from both sides of the business: whether clients were entrusting their property to Inter Property Phuket or booking one of the company’s managed villas, condos, or resorts. This commitment to unparalleled service sets them apart in a such a competitive market.
Maintaining a personal touch is also crucial. Karl and Ava cultivated strong relationships with their first clients, fostering a sense of trust and reliability. This personal approach has became a fundamental part of the company’s growth.
Regardless of how large Inter Property Phuket has become, Karl and Ava remain committed to direct contact with every property owner, ensuring a personalized experience. This personal connection created a sense of community and loyalty that resonated with their clients.
Transparency is another essential factor in Inter Property Phuket’s success. The company provide a clear and hassle-free process for property owners to manage their finances without worry. They also offered a better service at a lower rate than their competitors, making them an attractive choice for property management in Phuket.
Steve’s role in marketing and creativity is pivotal in keeping the company at the forefront of the industry. He ensures that Inter Property Phuket’s brand convey a unique identity—what they do, why they are different, and the feelings associated with their properties. The team aimed to create an experience that was reminiscent of stepping into a shiny hotel room for the first time, with crisp white sheets, a bed you sink into, and the simple joy of a perfectly maintained space.
Together, the team continuously brainstorm innovative ideas to keep Inter Property Phuket ahead of the curve. Their relentless focus on customer service, personal relationships, transparency, and creative marketing has driven, and continues to contribute to the company’s growth and has established them as leaders in property management.
Inter Property Phuket continues to go from strength to strength, expanding its operations and staff to meet increasing demand. With plans to open new offices in Koh Samui and Bangkok, the company aims to tap into these thriving property markets, bringing its renowned quality of service to a broader clientele. This expansion will not only increase Inter Property Phuket’s footprint but also enhance its visibility and influence in the property management industry.
